Ep 208: How To Turn Your Content Into A Book with Lee Densmer

Send us Fan Mail Sponsored by Bluvia Your website gets traffic, but figuring out why visitors leave without buying or reaching out can feel like guesswork. Bluvia A/B Testing brings A/B tests, heatmaps, and session recordings directly into WordPress, helping you spot friction and test changes that could improve conversions.  Start testing for free → Unlimited A/B tests included, no credit card required. **** A lot of smart marketers quietly want to write a nonfiction book, then stall out because it feels too permanent, too public, and way more “serious” than a newsletter or a LinkedIn post. That pressure is exactly what we unpack with Lee Densmer, a content marketing strategist who turned her body of work into a published business book and used it to strengthen her pipeline. We get into the real mechanics of writing a book without reinventing your life: pulling existing content (like newsletters) into a single document, shaping it into an outline, and doing a clear gap analysis so you only write what’s missing. Lee also shares how she used AI as a thought partner to organize ideas, protect her voice with a style guide, and pressure-test where her thinking needed to go deeper. If you’ve been wondering how creators actually turn “content” into a cohesive manuscript, this is the roadmap. Then we go behind the scenes on what happens after the draft: developmental editing, advanced review teams, proofreading, layout, illustrations, ISBNs, and the surprisingly complex business side of self-publishing. We talk Amazon vs selling direct through your website, why direct sales can be worth the extra setup, and how reader magnets like QR codes can connect your book to your email list and nurture sequence. You’ll also hear why a book can be the ultimate authority asset for business development, how launch-week reviews and categories matter, and how one book can become a content flywheel and even a course. If you’ve got a book idea sitting in your notes app, hit play, then subscribe, share this with a friend who’s stuck, and leave a quick review so more writers ship their work. Support the show Schedule a Booked-out Blueprint >>> Schedule. Come tour my digital home :) >>>Website Wanna be friends? >>> LinkedIn Let's chat every Tuesday! >>> Newsletter Catch the video podcast on YouTube >>>YouTube Join my event group for live events >>>Meetup