They’re Orange-Pilling an Entire Town With Bitcoin | Luke & Brooke

What happens when you stop just talking about Bitcoin adoption and actually start building it? Luke and Brooke are parents of seven, entrepreneurs, homeschoolers, and the creators behind BV Bitcoin in Buena Vista, Colorado. They’re taking a completely different approach to Bitcoin adoption: turning it into a real-world treasure hunt. Instead of overwhelming newcomers with mining, nodes, monetary theory, and technical jargon, they give people Bitcoin, send them into local businesses to spend it, and use games to teach concepts like inflation, scarcity, sound money, wallets, and seed phrases along the way. And it’s working! In just eight months, Luke and Brooke have onboarded roughly 25 local businesses and estimate that 60–70 people have been introduced to Bitcoin through their treasure hunts. Some businesses are now seeing meaningful Bitcoin sales, and Bitcoin is beginning to circulate from one person and business to another throughout their community. We talk about why Bitcoin needs to be USED as money, their philosophy of “HODL and Spend,” orange-pilling without overwhelming people, teaching kids about Bitcoin and money, faith, family, incentives, local businesses, and their vision of helping other communities build their own circular economies. This episode is a reminder that Bitcoin adoption doesn't have to start with governments or giant corporations. It can start with you, your family, your local coffee shop and one transaction at a time. Follow Me on X:https://x.com/Anthony_Luna5 Follow on X:https://x.com/MrsDanielleLuna Subscribe on YouTube: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪@tothemoonwithlunas‬  Follow me on IG:   / anthony_luna5     Connect with our Guests Luke & Brooke: X: @ABCunderstandBTC Facebook: BV Bitcoin Sponsors: Protect Your Seed Phrase with MicroSeed: https://microseed.io/?... Use code LUNA at checkout for a discount 00:00 – Meet Luke & Brooke 00:41 – How Bitcoin Entered Their Marriage 03:33 – Orange-Pilling Your Spouse 05:52 – Faith, Truth & Bitcoin 08:18 – The Bitcoin Treasure Hunt Begins 10:15 – Why Bitcoin Needs to Be Used as Money 12:28 – 25 Businesses & 60+ People Orange-Pilled 15:22 – How the Bitcoin Treasure Hunt Works 18:52 – The Inflation Game That Makes Bitcoin Click 22:12 – Teaching Sound Money Through Games 22:50 – Where the Treasure Hunt Idea Came From 26:18 – Getting Local Businesses to Accept Bitcoin 29:20 – Businesses Are Actually Spending Bitcoin 32:17 – Making Bitcoin Adoption Easy 34:19 – Teaching Their 7 Kids About Bitcoin 38:37 – Their Bigger Vision for Bitcoin Adoption 40:02 – Why You Should “HODL AND SPEND” 45:00 – Why Bitcoiners Need to Spend Bitcoin 48:15 – Creating a Bitcoin Task Force 50:57 – The Final Bitcoin Treasure 55:03 – Stop Overcomplicating Bitcoin 57:12 – Bitcoin Really Is for Everyone 59:33 – Taking Bitcoin Treasure Hunts Nationwide 1:04:01 – Luke & Brooke’s Advice: Keep Showing Up 1:06:06 – Where to Follow Luke & Brooke 👇 Drop your thoughts in the comments. Do you agree with Matthew, or do you think Bitcoin is working exactly as designed? Subscribe to To The Moon with the Lunas For Entertainment Purposes Only. Not Financial Advice. #bitcoin #money #podcast If you enjoyed this episode, share it with someone who needs to understand Bitcoin Better.