74. The 3 Things Operators Do That Destroy Their Marketing Results

Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results. In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.