Ep. 9 - Crossing the Chasm as a Framework for Investments - with Geoffrey Moore, Bryan Stolle and Jennifer Trzepacz

Crossing the Chasm is a critical framework that the Wildcat team has experienced as operators, executives and investors, using it throughout their careers. Geoffrey Moore, Author of the best-selling book Crossing the Chasm, and Partner at Wildcat Venture Partners, shares that this B2B market development model is the lowest risk, highest return play in venture. In this episode Geoffrey, Founding Partner Bryan Stolle, and COO & Partner Jennifer Trzepacz, known as JT, dive deeper into this strategic and operational framework. Learn more, and find the complete show notes, at www.wildcat.vc Resources: Follow Wildcat Venture Partners on LinkedIn Follow Geoffrey on LinkedIn Follow Bryan on LinkedIn Follow JT on LinkedIn Visit Wildcat's website Subscribe to Traction and Trapped Value: On Apple Podcasts On Google Podcasts On Spotify Traction and Trapped Value is produced by Flywheel Associates