Ali Faulkner on building a team that’s passionate about the client experience

Ali Faulkner’s first career in high-end hospitality has played a crucial role in shaping the firm she leads today—one in which everything from her firm’s back-end operations, to hiring and onboarding are crafted around delivering an ideal client experience. In this episode, she shares how outsourcing social media caused her inbound leads to multiply, how working with a sales coach transformed her calls with prospective clients, and how she’s building a work environment that allows employees to create accountability for themselves. This episode was sponsored by High Point Market and Minted. LINKS Ali Faulkner Kaitlin Petersen Business of Home