#24 From Pilates Studio to $500K+ in Airbnb Revenue: Courtney Petrovich on Hospitality & Design

Courtney didn't start in real estate. She owned a Pilates studio, invested in long-term rentals, and eventually made the leap into short-term rentals and hospitality design. Today, her two Myrtle Beach properties generate over $500,000 in annual revenue, and her company, Denori Designs, helps short-term rental owners and boutique hotel operators create spaces that outperform their competition. In this episode, I sit down with Courtney to talk about what most investors miss when evaluating a property: the guest experience. We discuss creating competitive moats through design, designing around a specific guest avatar, turning ordinary properties into memorable experiences, and why hospitality is about far more than aesthetics. We also dive into entrepreneurship, intentional living, overcoming setbacks, and building a business aligned with the life you actually want. This conversation is about creating spaces people remember, designing a life with purpose, and building assets that generate both revenue and meaning.