Supply Chain Decoded | Feat. Leo Rodriguez, River Plate Inc

What does it take to grow a logistics company from a single box truck into a thriving omnichannel 3PL—and rebuild it after everything burns to the ground? In this episode of *Supply Chain Decoded*, Jenni Ruiz sits down with Leo Rodriguez, Vice President of River Plate Logistics, to trace the remarkable story of the family business his mother, Daniela Yvonne Rodriguez, founded more than 30 years ago. What began as local freight and courier work between Los Angeles and San Diego has grown into a nearly 140,000-square-foot operation serving today’s fast-moving retail and e-commerce landscape. Leo shares how River Plate rose from the ashes of a devastating warehouse fire, evolved from paper-based processes to AI-enabled systems, and maintained the personal relationships that remain essential to great logistics. They also unpack: * How tariffs and tighter margins are reshaping decisions for consumer brands * Why retailers are replacing large purchase orders with smaller, more frequent shipments * How 3PLs can help brands reduce hidden costs and protect profitability * Where AI is making the biggest difference in warehouse and transportation operations * Why successful 3PL partnerships require ongoing collaboration long after implementation Through every market shift, Leo’s message is clear: technology can surface the answers, but communication, reliability, and true partnership are what keep supply chains moving. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.