526. Influence Matters in the AI Search Era

In this episode, host Michael Marchuk talks with Rick Brown and Carole Lawson, co-founders of MarketStorm about influencing AI to help your organization be found as search changes from the traditional Google keyword search paradigm. Carole, a recognized thought leader on the death of traditional SEO, explains why GEO (Generative Engine Optimization) isn't just a new word for SEO, and Rick delivers his candid takes on the responsibility traps companies fall into with AI. In this episode: Why "everyone has to have an agent" thinking produces zero value GEO explained: keywords are dead, influence is the new win Entity SEO: your brand is a single entity across the web — and consistency is everything The "sea of sameness" — why AI-generated content no one needs is worthless Gated content, long-form vs. short-form, and what AI engines actually want Why a brand mention in an AI answer counts as a win (with no click) The quickest way to win with AI is also the quickest way to destroy your brand Preparing for transactional search: when agents don't just recommend, they act Visit us on our socials: 🦾 Get started with SS&C Blue Prism: https://okt.to/JcMLdU 🧑‍💻LinkedIn: https://okt.to/k8zIdp ✖️Twitter: https://okt.to/fHyd9G 🙋‍♀️Facebook: https://okt.to/Vyjfiz 📸Instagram: https://okt.to/5nYvIf 💭Blog: https://okt.to/QuGqVP 🤩Case studies: https://okt.to/ft1AMX To ensure that you never miss an episode of Transform NOW, be sure to subscribe!