Amazon's Big Bets on Music, Twitch, and Podcasts

I sat down with Steve Boom, VP of Audio, Twitch & Games, at the 2026 Trapital Summit to talk about the competition for your attention. Boom oversees Amazon Music, Wondery, Twitch, Audible, and more. Steve and I discussed the company's partnership with Oprah Winfrey, the tradeoffs of podcast exclusivity, and Amazon Music’s future. We also talked about streaming prices, Twitch’s evolution beyond gaming, and how AI could help Audible reach more listeners worldwide. CHAPTERS 01:24 Competing for Your Attention 03:09 Oprah and Podcast Exclusivity 06:35 Amazon Music’s Growth 09:31 How Amazon Measures Success 12:55 Free Tiers and Streaming Prices 17:45 Twitch Beyond Gaming 20:38 AI and the Future of Audiobooks SPONSORS Chartmetric Flow: Flow is Chartmetric’s new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards. Learn more: https://flow.chartmetric.com/pricing/trapital TRAPITAL Where technology shapes culture. New episodes and memos every week. Sign up here for free.