79 | Why Niching Down Could Be Your Most Profitable Move

What if losing 90% of your website traffic didn't mean losing your income? What if a smaller, more focused audience could actually make you more money? That's exactly what happened to Gerrit van den Berg, founder of Hidden Holland. His monthly traffic dropped from 40,000 visitors to just 3,000, yet he still managed to earn almost $20,000 in one particularly successful month. Speaking with Palle Bo and Rick Calvert at TBEX, Gerrit explains why he stopped chasing traffic and focused instead on serving a very specific audience: North American travelers aged 50 and over who want unforgettable experiences in the Netherlands. Through personalized tours, paid consultations, and carefully chosen affiliate partnerships, he's built a business where trust matters more than clicks. And his advice challenges some deeply held assumptions about how travel creators should monetize their content. In this episode: Why more followers and website visitors don't necessarily mean more profit. How to identify a profitable niche without narrowing your audience too far. Why telling people what not to do can build valuable trust. How premium services, consultations, and partnerships can outperform advertising. Why profit margins matter more than impressive revenue figures. Relevant links: Hidden Holland: https://www.hiddenholland.com Learn more about TBEX: https://tbexcon.com More Travel Matters episodes: https://tbexcon.com/podcast/ Podcast produced by RadioGuru: https://radioguru.co.uk Follow Travel Matters in your podcast app for a new conversation every Friday.