The Business Blind Spot Lawyers Have with Andrew Pickett & Jenn Gore

Four years ago, Jenn Gore came to Trial Lawyers University running a volume pre-lit firm in Atlanta, looking to build up its litigation department. Since then, she grew Atlanta Personal Injury into one of the largest female-owned firms in the country, sold it to Sweet James, and left firm ownership to coach lawyers full-time. Back at TLU in Huntington Beach, Jenn reunites with guest host Andrew Pickett, one of her first coaching clients. Their conversation turns to a blind spot she sees again and again: brilliant trial lawyers who struggle to run a business. Tune in to hear why Jenn says owning a firm comes with a fiduciary duty to be a good business owner. Train and Connect with the Titans ☑️ Jenn Gore | LinkedIn | Instagram | Facebook | TikTok ☑️ Evergreen Business Coaching | LinkedIn ☑️ Andrew Pickett | LinkedIn ☑️ Andrew Pickett Law, PLLC | LinkedIn ☑️ Trial Lawyers University ☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos ☑️ TLU on X | Facebook | Instagram | LinkedIn ☑️ Subscribe Apple Podcasts | Spotify | YouTube 2026 & 2027 Programming ☑️ Joe Fried & Joe Camerlengo's Trucking Bootcamp, Dec 8–12, 2026, Hermosa Beach, CA ☑️ TLU AI Conference, February 17–19, 2027, Huntington Beach, CA ☑️ Phillip Miller's Advanced Deposition College, Feb 17–20, 2027, Huntington Beach, CA Episode Snapshot After meeting Dan Ambrose through Darryl Isaacs at a mastermind, Jenn came to TLU in 2022 while running a volume pre-lit firm in Atlanta, eager to build up its litigation department. Building a personal brand gave Jenn an asset that outlasted the sale of her firm Atlanta Personal Injury, and she explains why every owner should build one. In her coaching, Jenn pushes owners to get visibility into six areas of their firm, plus one wild card factor that no two firms share. Contingency practice demands what Jenn calls nerves of steel, and she breaks down the financial realities that make it such a hard business to run. Looking ahead to 2030, Jenn is building out Evergreen's services, including fractional COOs who want to coach others on being the number two in command. Who are you using as an unqualified therapist? Jenn poses that question to people who avoid therapy, then shares why she is now exploring EMDR. Owning a firm brings duties beyond the courtroom, and Jen has blunt advice for trial lawyers who only want to try cases. Produced and Powered by LawPods, a podcast marketing agency for law firms