Start Small, Build Trust, Scale Up: WPI’s Approach to AI in Credentialing

In this episode of Tried and Tested, host Isabelle Gonthier, PhD, ICE-CCP speaks with Haley Vanness, CAE, ICE-CCP, CMP, AAiP, Vice President of Water Professionals International, about WPI’s journey toward building trust in AI adoption. Drawing on her work leading certification programs for water and wastewater professionals, Haley shares how WPI approached AI intentionally, starting with a practical use case that could support candidates, engage subject matter experts, and build confidence with the board and stakeholders. As credentialing organizations explore where AI can responsibly fit into program strategy, Haley explains why WPI began with practice exam development before expanding into broader operational opportunities. The conversation covers board confidence, stakeholder communication, SME review and oversight, candidate preparation, AI governance, application and renewal workflows, exam development, and why successful AI adoption depends on solving real problems, staying transparent, and scaling only after trust has been built. What you’ll learn: Why WPI chose practice exam development as a practical starting point for AI adoption How board oversight, stakeholder expectations, and public trust shaped WPI’s approach Why AI adoption should begin with a real program need, not a technology announcement How subject matter experts supported item development, rationales, references, and review What changes when SMEs move from manual creation toward validation, refinement, and oversight How AI-supported practice tools can help candidates understand concepts, not just answer questions Where AI can support operations such as communications, applications, renewals, and candidate support Why governance, transparency, and human oversight are essential as AI use expands Who should listen: Credentialing and certification leaders exploring AI adoption Program owners balancing innovation, governance, and stakeholder trust Assessment professionals involved in item development, practice tests, or exam preparation Subject matter expert committees adapting to AI-supported workflows Licensure and certification organizations serving public safety professions Operations and product teams looking for responsible ways to use AI Organizations moving from small AI pilots toward broader program strategy About the Guest: Haley Vanness is the Vice President of Water Professionals International (WPI), where she leads strategic initiatives and oversees the development and growth of certification programs serving water and wastewater professionals worldwide. During her tenure, she has played a key role in expanding WPI’s in-house certification programs, enhancing their value, improving operational efficiency, and increasing engagement across the industry. Her work focuses on advancing workforce development, modernizing credentialing practices, and integrating innovative solutions—including artificial intelligence—into certification and program operations. Haley collaborates closely with industry partners, subject matter experts, and organizational leadership to ensure programs remain relevant, data-driven, and aligned with evolving workforce needs. With a background in neuroscience, psychology, and credentialing, she brings a unique, analytical approach to program design and strategic decision-making. Haley is passionate about building sustainable systems, strengthening professional pathways, and supporting the continued growth and recognition of water professionals.