The Signature Brand Strategy That Makes You Impossible to Ignore with Kristin Lawton

Have feedback? Text us! Watch this episode on YouTube You know that feeling when someone loves your brand, follows you everywhere, and still can't tell you what you actually do? That's a signature brand strategy problem, and Kristin Lawton spent six years as "the cocktail girl who does marketing" before she figured out how to fix it. Here's what we chat about in today's episode: The three pillars of a signature brand strategy, and which one you're probably neglecting right now Kristin's three "lines" tool Why niching down isn't rejection, and what actually happens when you finally do it The "Frankenstein brand" problem, and how leaning on AI tools can make it worse How Kristin uses Human Design and astrology inside her Signature Brand Dossier The real difference between what makes people like you and what makes people actually buy from you About Kristin Lawton: Kristin is the "Chief Brand Mixologist" behind District Brand Bar, with 25 years of experience in brand and marketing communications. She helps solopreneurs and creative entrepreneurs build unmistakable, signature brands through her three-pillar framework, and she's the creator of the Signature Brand Dossier and the Brand Bar. Links: District Brand Bar Instagram Kristin's YouTube channel Signature Brand Dossier The Brand Bar Work with Renee: SCHEDULE A FREE DISCOVERY CALL HERE  LEAVE A REVIEW in 5 seconds flat (helps us a ton!) LEARN MORE about Renee at www.reneebowen.com  SOCIALS: Instagram Facebook TikTok Make sure you TAG me when you post on social and once a month, we choose one person who leaves us a review and we'll send you a FREE audible book of your choice!