Families destroy their wealth within 3 generations – Britain’s oldest bank reveals how to win

Get our full jet-buying guide in our free newsletter: https://truewealthshow.com/download-guide/ Your family business has survived your lifetime. But will it survive the next three generations? In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Alexander Hoare, partner at C. Hoare & Co. — Britain's oldest private bank, founded in 1692 and still run by the same family over 350 years later. Most successful founders build wealth to pass on. But Alexander has spent decades watching wealthy families destroy what took generations to build — through entitlement, overcomplication, and a failure to think beyond their own lifetime. His family has navigated every economic crisis, political upheaval, and generational transition since the reign of King William III. The lessons are hard-won and rarely shared outside the walls of private banking. Along the way, Alexander reveals why deliberately staying small has been C. Hoare & Co.'s greatest competitive advantage, what the seventh generation got catastrophically wrong, how to raise children who understand stewardship rather than entitlement, and what every founder should do the moment serious money lands in their account. You'll learn: - Why most family wealth is gone by the third generation — and the systems that prevent it - The counterintuitive case for staying small and simple over scaling - What the seventh generation destroyed — and the disciplines put in place afterwards - How to raise children who treat wealth as a responsibility not a right - What to do immediately after a major liquidity event - Why most wealthy people leave writing a will dangerously late - The one value Alexander believes must survive the next 300 years About Alexander Hoare: Alexander Hoare is a partner at C. Hoare & Co., Britain's oldest private bank, which has been continuously operated by the Hoare family since its founding in 1692. He is the author of The Impact Banker and has spent over 40 years at the bank overseeing its cultural principles, charitable strategy, and long-term vision for generational continuity. Alexander's book The Impact Banker: https://www.amazon.co.uk Alexander on LinkedIn: https://www.linkedin.com/in/alexanderhoare Follow True Wealth: - Instagram: @truewealthshow - TikTok: @truewealthshow - Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica - Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello - True Wealth website: https://truewealthshow.com/ 00:00 — How one family kept its wealth for 350 years 01:24 — The secret to building a 350-year family business 04:22 — How one generation nearly destroyed the family wealth 06:13 — How to raise children around serious wealth 08:54 — Why wealthy children still need ordinary jobs 13:23 — The rules that protect a family business for generations 15:55 — Why staying small can make your business stronger 18:11 — How to build a business that lasts 300 years 26:06 — Why they refuse some of the world’s richest clients 34:22 — How much money is enough? 36:28 — What should you actually do with your wealth? 38:24 — What to do immediately after a major exit 42:32 — How much money should you leave your children? 48:46 — What to do with your money after an exit 55:39 — The inheritance mistake wealthy families keep making 1:01:28 — How to build a legacy that outlives you Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/ #generationalwealth #familybusiness #truewealth