<p>Understanding the unique needs of the world or any niche makes it possible to —you’ll have a greater chance of being a successful business if you can capture a buyer’s attention and winning their hearts by making it clear that your product is specifically for them. Today’s niche is often tomorrow’s mainstream product. Let's deep dive into the power of a niche through the case study of largest Electric Vehicle manufacturer; Tesla, the brainchild of Elon Musk.</p>