Twins Talk Tech Leadership

A timely conversation on the power of community as a growth engine with Tracie Orisko, Worldwide Senior Director of Sales Development and Community at Huntress.  Tracie credits relationships who have supported her success journey, as well as her deep rooted leadership principle of “under-promise and over-deliver.”Highlights include:Why trust must be earned—not assumed—and how intentionality, consistency, and cultural awareness are essential to creating communities that last.Emerging trends shaping 2026, and why everything at Huntress is community-driven—from supporting leaders to navigating AI responsibly.Recent announcement of their first distributor-partnership with Sherweb and upcoming product launches around posture management.Common mistakes leaders make when trying to “buy” community instead of earning it.From global partner engagement to aligning sales development with authentic relationships, this discussion reinforces why community remains the true differentiator in the IT channel.Connect with Tracie on LinkedIn and visit huntress.com/ to stay involved with the community and to learn more about their 2 upcoming product launches around posture management.   TimeStamps: Under-Promise, Over-Deliver 11:31 Building 'Both Sides of the House' 19:49 2026 Shifts / Trends  22:31

'Doing the right thing' in business is crucial for long-term success, fostering trust with customers, employees, and strategic partners.  Leading with this focus helps enhance brand reputation, increase profitability through efficiency, and build a healthy organizational culture, as ethical practices drive loyalty and better performance.  What does doing the right thing actually look like in business? Chris Allen, VP of Sales at Augmentt, provides insight into his leadership and shares how his leadership mantra—“Do the right thing”—continues to shape his approach to building high-performing sales cultures rooted in hope, accountability, and authenticity.    Highlights include: Augmentt’s platform and innovative approach to supporting their strategic partnerships.  Intune Management, deeper AI integration through their new AI Policy Analyzer, and how partner feedback is actively shaping their 2026 roadmap. “Chaos tends to breed opportunities” and elevate leadership.   Chris's core values are to be hopeful, be accountable and be real. How MSPs are leveraging Augmentt to increase MRR and enrich security offerings.   Be sure to follow Chis on LinkedIn and visit augmentt.com/ to learn more about their Microsoft-centric SaaS Security Management platform.   Timestamps: 'Do the right thing' 10:35 Working with Augmentt 15:29 Strategic relationship with Microsoft 23:07 Quickfire questions 26:22  

Planning for a successful TSP and conference journey begins with one essential principle: make every client and every attendee feel as though the message was crafted specifically for them. In this special IT Nation Connect Global edition, we sit down with Syed Fraz, CEO of ITMSC, and Amanda Young, Sr. Director of Global Events at ConnectWise, to explore how personalization, preparation, and community-driven experiences shape stronger outcomes for both MSPs and major industry conferences.    We get a glimpse of Syed's entrepreneurial mindset and appetite for growth. Syed shares how MSPs can embrace AI, foster open conversations, empower their technicians, and cultivate relationships where “everyone is a friend.” Amanda takes us behind the curtain of a world-class event—revealing the six-month planning window, the five pillars guiding IT Nation’s design, and how her team balances tradition with innovation in an era where technology and attendee expectations evolve rapidly.  Her goal, 'it's about a connected experience' and one that is community-centric.   Learn more by visiting syncgoose.com, itmsc.net/ and itnation.connectwise.com/ See you at the next ITNation Conference & Tech event   Timestamps: 01:14 – Marker Part 1: Syed Fraz  27:36 – Marker Part 2: Amanda Y_PGM 

At IT Nation Connect Global, a clear theme emerged from our conversations with two industry leaders: understand and embrace the mission. Whether guiding teams or building global programs, Adam Slutskin, Co-Founder, Chief Revenue Officer, and Chief Strategy Officer at CyberFox; and Ben Bitterman, VP Global MSP at Arctic Wolf, emphasized that leadership begins with clarity of purpose. Adam shares how a great culture, clear perspective, and authentic MSP DNA can fuel real organizational growth. He highlights CyberFox’s commitment to consistent pricing, meaningful problem-solving, and the power of simple, repeated communication. From military leadership to driving growth in the MSP and IT channel ecosystem, he reveals nuggets of wisdom including the adage of “say few things, say it often”.  He is offering a free resource for our listeners, visit https://tinyurl.com/cyberfoxE-book Ben breaks down Arctic Wolf’s global MSP strategy, their concierge delivery model, and why MSPs must focus on the business outcomes their security solutions truly solve. He urged MSPs to assess what problems they truly solve, where they create value, and how to evolve through global pressures, regional compliance, and emerging technologies. His humorous promise — “I will Pinky and the Brain with you” — captured the spirit of partnership that both leaders believe is essential.   Together, these conversations offer compelling insights into leadership, culture, and the future of security operations, delivering the perfect blend of strategy, storytelling, and mission-driven guidance for today’s tech leaders. For more about their mission, visit cyberfox.com and arcticwolf.com/   Timestamps: 00:01:14 — Part 1: Adam Slutskin 00:22:13 — Part 2: Ben Bitterman

We explore the adage “If you fail to plan, you plan to fail” with two leaders who are redefining how organizations safeguard their clients and scale strategic services. Jesse Miller—Founder of PowerPSA Consulting and creator of the PowerGRYD vCISO System—shares how “cracking the code” starts with asking the right questions, learning from your best customers, and building value pillars that simplify focus and accelerate growth. His message is clear: you don’t need to sell, you need to provide value, and the next best thing to “yes” is a fast “no.”We then shift to cyber crisis readiness with Noam Morginstin, CEO & Co-Founder of Exigence, who emphasizes that incident response cannot live in a static document. Leaders must plan, practice, and continuously evolve their ability to prevail when breaches occur. From automated runbooks to GenAI-powered response agents, Noam outlines the importance of helping teams and organizations prepare for the inevitable and confidently navigate high-pressure situations.Highlights include:Build two buckets of value pillars to scale your vCISO services effectively.“Focus is your friend”—eliminate complexity and create clarity.Incident response must move beyond Word docs to a dynamic, actionable SaaS system.“Plan, Practice, Prevail”—a three-step mindset for crisis and cyber-incident readiness.Leveraging GenAI agents to enhance prevention, detection, and coordinated response   Timestamps: 01:12- Part 1: Jesse Miller 30:25- Part 2: Noam Morginstin