Fighting Counterfeits: Alitheon CEO Roei Ganzarski on Authenticating Parts

In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine interviews Roei Ganzarski, CEO of Alitheon, about the trillion-dollar global problem of counterfeiting and gray-market fraud and why it is a safety and national security issue in industries like aerospace, automotive, and healthcare. Ganzarski shares examples including end-of-life aircraft engine parts sold as new and fake titanium used in aircraft, and explains Alitheon’s FeaturePrint technology, which authenticates individual items using standard cameras by capturing unique, random manufacturing “tolerance” features to create a digital fingerprint with zero false positives. Timestamps 00:00 Podcast Intro 00:41 Counterfeit Crisis 01:44 Fraud and Gray Market 04:21 Career Path to Alitheon 09:11 Aerospace Scandals 11:44 FeaturePrint Explained 18:15 Why Labels Fail 23:48 Wear and Tear Handling 28:03 New Manufacturer Promises 28:59 Camera Based Traceability 29:17 Warranty Return Fraud 32:15 Fingerprinting Against Fakes 35:29 Supply Chain Risk Trends 38:13 Supplier Competitive Edge 40:04 EV Battery Safety Risks 43:10 Compliance Beyond QR Codes 44:30 Blockchain Physical Gap 47:28 Proxy On Proxy Failures 51:10 30 Day Action Plan 52:56 Pilot And Production Setup 55:19 Traceability For QA Recalls 57:44 Podcast Outro Links Alitheon Website Alitheon on LinkedIn Roei on LinkedIn Revitalizing US Manufacturing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Up on the Veryable Platform