Taking Mindful Drinking To The Mainstream: A Conversation with Derek Brown

Few people have shaped the mindful drinking movement more than Derek Brown. He's the Co-Founder/President of Drink Company and the Mindful Drinking Fest, the latter being the largest event of its kind in the country. A celebrated bartender and sommelier turned NA pioneer, Derek has since consulted on high-profile non-alcoholic programs for Dōgon and Hilton, and judged some of the world's most prestigious food and beverage competitions.  Key Topics: Derek's path from bartender and sommelier to becoming a leading voice in mindful drinking. The most common excuse operators give for not taking NA seriously, and why he thinks many restaurants still struggle with their zero proof menus. What makes a world-class non-alcoholic drink, from a veteran competition judge's perspective (hint: it's not just what tastes good to him). How the industry can hold space for both moderators and the fully sober without collapsing the distinction. The rise of "proxy" brands redefining the cocktail rather than imitating it. How we can fully "normalize" ordering zero proof options, and become an established part of the mainstream. Mentioned in this episode: Drink Company Mindful Drinking Fest Mindful Mixology: A Comprehensive Guide To No-and-Low Cocktails (Derek's book) We'd love your feedback!