Craig Campbell and Mark Slorance break down what still works in local SEO because Google now rewards real account behaviour and punishes shortcuts. The conversation covers aged Google accounts, mobile SIM setups, IP and GPS trust signals, GBP verification and suspensions, and why many old tactics like posts and cheap CTR traffic no longer move rankings. Mark explains how to build stronger foundations with citations, correct categories, accurate profile details, and map embeds because those basics reduce risk and improve stability. The pair also dig into reviews, including why mass review loss happened, what makes review accounts stick, and why NFC review cards drive faster, genuine review velocity because customers can leave feedback on the spot. The tone stays blunt and practical, with Craig pushing for clarity and Mark sharing hard-earned testing insights from years of map experiments.Where to Listen to This EpisodeCraig Campbell Interviews Mark Slorance on Google Review Cards for GBP SEO is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on PodlinkListen on TrueFansListen on PodbeanListen on Entity Home