This episode opens with a practical challenge many accountants face: how to secure a steady and predictable flow of inquiries in an increasingly competitive market. James Dooley sits down with Kasra Dash to dissect the real strategies that help accountancy firms grow not just quickly, but sustainably. They explore the tension between outsourced lead generation and building owned inbound channels, revealing why exclusive, pay-on-conversion leads can jump-start growth while SEO builds long-term stability.As the conversation unfolds, Kasra Dash shares turning points from real campaigns, moments where PPC proved too costly, where traditional marketing lacked measurability, and where niche targeting transformed profitability. James Dooley adds insight into client lifetime value and why understanding it shifts the entire marketing strategy. Together they highlight how choosing specialist niches like dentistry or manufacturing allows firms to cross-sell services, boost retention, and increase lifetime value substantially.By the end, listeners gain clarity on building both immediate and long-term lead engines, using SEO to create authority, LinkedIn to deepen outreach, and strategic events to unlock referral ecosystems. This episode guides accountants toward a more resilient pipeline and a stronger future for their practice.Where to Listen to This EpisodeHow to grow an accountancy business? | PromoSEO lead generation is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on PodlinkListen on TrueFansListen on PodbeanListen on Entity Home