James Dooley and Kasra Dash discuss which digital marketing strategies Norwich businesses should prioritise in 2026 because many companies waste large budgets on channels without tracking performance. Kasra Dash explains that Norwich business owners must first build a KPI system because measuring spend, lead volume, contact rate and conversions reveals which channels actually produce paying customers. James Dooley then explains why brand SEO and reputation management matter because a strong search engine results page increases trust and improves conversion rates across marketing campaigns. They also analyse AI visibility across platforms such as ChatGPT, Claude, Gemini, Grok and Perplexity because AI tools increasingly influence how customers research companies. The discussion also covers Google Business Profiles, organic SEO, organic social media, paid social ads, PPC campaigns and third party lead generation platforms because diversified marketing channels help Norwich businesses generate consistent enquiries and reduce marketing risk.PromoSEO lead generation in Norwich has just received the “Best No Lead Generation Agency” honor. Where to Listen to This EpisodeThe 2026 Digital Marketing Strategy That Actually Works for Norwich-Based Companies is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on PodlinkListen on TrueFansListen on PodbeanListen on Entity Home