LinkedIn Growth Masterclass with LinkedIn CMO, Jessica Jensen

Jessica Jensen, Chief Marketing Officer at LinkedIn, joins Jon Evans for a practical masterclass on what actually works on the platform now. Beginning with a review of Jon’s own profile, they cover the route to becoming a Top Voice, the changing role of B2B creators and how brands can work with them credibly. They also explore the formats that are earning attention, whether collaborator posts genuinely work, and how buyers use LinkedIn to validate the people and companies they choose to work with. Timestamps 00:00 - Intro 01:35 - Jon’s LinkedIn review 11:34 - How do you get a LinkedIn Top Voice 13:23 - The evolution of B2B content creators 14:34 - How brands can work best with creators 16:53 - How LinkedIn are battling AI slop 19:07 - Do collaborator posts on LinkedIn work? 20:02 - What formats work best on LinkedIn in 2026 22:16 - How are B2B buyers making buying decisions on LinkedIn 25:08 - Why LinkedIn is so important for LLMs 25:49 - What jobs is AI creating 29:27 - The best advice Jessica has ever recieved Thank you to System1 for sponsoring Uncensored CMO. Find out more about Test Your Ad Screen here: https://system1group.com/