Stop Overthinking AI for Your MSP: With Meredith Payne (EP 1090)

You don’t need to overhaul your MSP to start getting value from AI. You need to find one task your team is tired of repeating. Meredith Payne returns to the show at TD SYNNEX Inspire in Greenville to talk about her work leading digital growth and customer success, what’s changing inside Partner First, and how MSPs can put automation to work without making everything more complicated. I ask Meredith where smaller providers should start, whether human help is sticking around, and how to know if these tools are actually improving the business. Her advice is to start small, learn as you go, and look beyond placing orders to see what your customer data can help you do next. === Chapters 00:11 Welcome and Meredith Payne Returns 01:57 PartnerFirst, Agent Bridge, and MCP 06:20 Keeping Human Help Alongside AI 07:33 Learning From Failure and Starting Small 09:28 Exploring Greenville and Fall for Greenville 12:28 Customer Insights Beyond Quotes and Orders 14:59 Helping Partners Adopt Digital Tools 16:18 What Should Your MSP Fix First? 18:27 Inspire Vendor Floor and Favorite Swag 21:02 Closing Thoughts and Thank You === Guest: Meredith Payne, TD SYNNEX, Vice President, Digital Growth & Customer Success Website: https://www.tdsynnex.com/ LinkedIn: https://www.linkedin.com/in/meredithnpayne === Resources / Books / Podcasts / Apps Partner with TD SYNNEX: https://www.tdsynnex.com/na/us/en/partnerfirst.html MSP Evolve: https://site.tdsynnex.com/msp-evolve/p/1 PartnerFirst Digital Bridge: https://www.tdsynnex.com/na/us/digital-bridge/ai-agent/ Agent Bridge: https://news.tdsynnex.com/news/td-synnex-unveils-ai-that-works-alongside-partners-expanding-partnerfirst-with-agentic-capabilities/ PartnerFirst MCP Connector: https://news.tdsynnex.com/news/td-synnex-unveils-ai-that-works-alongside-partners-expanding-partnerfirst-with-agentic-capabilities/ PartnerFirst Customer Lifecycle Offering: https://news.tdsynnex.com/news/td-synnex-unveils-ai-that-works-alongside-partners-expanding-partnerfirst-with-agentic-capabilities/ TD SYNNEX Inspire: https://www.tdsynnex.com/na/us/inspire/ Fall for Greenville: https://www.fallforgreenville.net/ Falls Park on the Reedy: https://www.greenvillesc.gov/falls-park === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv 🌐 Website: https://www.itbusinesspodcast.com/ 🎙 Host: Marvin Bee 🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ ☕ Support the show: https://ko-fi.com/itbusinesspodcast If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.