TD SYNNEX Builds Its MSP Focus (EP 1087)

Recurring revenue is nice. Recurring profitability is what pays the bills. I sat down with Augie Staab, Director of MSP Sales at TD SYNNEX, at Inspire in Greenville, South Carolina, to talk about the difference. We dug into cybersecurity stack standardization, what makes a vendor offering truly useful to MSPs, and why letting every customer pick a different tool can undermine your business. Augie also explained how TD SYNNEX’s dedicated MSP sales team and new MSP ARC program aim to help partners identify gaps and make better business decisions. Stop building a different stack for every customer I asked Augie about selling cybersecurity as a service rather than simply reselling a product. She pointed to a familiar problem: customers request their preferred vendors, and the MSP keeps making exceptions. Her advice was to standardize around technologies you understand, know the industries you serve well, and build something you can deliver repeatedly. The lesson is straightforward: recurring sales alone don’t prove your service model is profitable. === Guest: Augie Staab, TD SYNNEX, Director of MSP Sales Website: https://www.tdsynnex.com/na/us/ LinkedIn: https://www.linkedin.com/in/ritapena === Companies / Vendors / Products / Books / Events / Organizations Become a Partner: https://www.tdsynnex.com/na/us/en/partnerfirst.html TD SYNNEX Inspire: https://www.tdsynnex.com/na/us/inspire/ TD SYNNEX MSP Sales: https://www.tdsynnex.com/na/us/smbconnect/msp-sales/ TD SYNNEX PartnerLINK: https://www.tdsynnex.com/na/us/PartnerLINK/ TD SYNNEX MSP Evolve: https://site.tdsynnex.com/msp-evolve/p/1 === SPONSORS: Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv 🌐 Website: https://www.itbusinesspodcast.com/ 🎙 Host: Marvin Bee 🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ ☕ Support the show: https://ko-fi.com/itbusinesspodcast If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.