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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Details

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

NOV 7, 2026
Putting The Motion in Motion Pictures: Movie Theatre Marketing
Today, movie theatres have to compete with home theatre systems and streaming services.A favourite from our archives...We look at how cinemas are transforming to attract more movie goers.To survive,…
27 MIN
OCT 31, 2026
From Bonanza to Batman: When Fictional Characters Endorse Brands
In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's…
26 MIN
OCT 24, 2026
Orchestrating Elections: Political Campaign Songs
In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes t…
25 MIN
OCT 17, 2026
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging tha…
27 MIN
OCT 10, 2026
Houston, We Have Pizza: Advertising in Outer Space
In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on s…
27 MIN