Paul McCartney Took 100% of the Publishing. Here’s Why.
Paul McCartney can love your version of his song and still take 100% of the publishing. So how does any of this actually work? In this Unfamous recap, co-creators Justin Tranter and Morgan Stuart revisit the biggest lessons from producer Bongo ByTheWay and songwriter/artist Ant Clemons, starting with Ant’s Paul McCartney story and a breakdown of the difference between samples and interpolations, when borrowing something familiar can increase a song’s chances of connecting, and when the publishing cost may no longer be worth it. Then the conversation gets into the less-visible mechanics behind great creative work: why producing is as much about managing personalities as operating a computer, how Justin uses who / what / where / when / why to map lyrics, the melodic math he used while writing Chappell Roan’s “Good Luck, Babe!” and Justin Bieber’s “Sorry,” and why Bongo and Ant believe artist development still matters, from songwriting and performance to having a creative identity strong enough to survive success. Chapters 0:00 Paul McCartney, Producer Psychology & the Rules Behind Hits0:42 Why the Behind-the-Scenes Creators Connected 1:52 Paul McCartney Took 100% of the Publishing 3:24 Sample vs. Interpolation: What You’re Actually Paying For 5:32 When Should You Kill an Interpolation? 7:46 The Producer’s Job Is Emotional, Too 11:58 The Song Map: Who, What, Where, When, Why 14:22 Why Structure Creates More Creative Freedom 15:22 The Melodic Math Behind “Good Luck, Babe!” and “Sorry” 19:26 What Music Is Missing: Artist Development 21:22 Singer-Songwriters Need Development Too 23:33 How Do You Prepare an Artist for Success? Credits Unfamous is hosted by Justin Tranter Created by Justin Tranter & Morgan T. Stuart Produced by Justin Tranter & Morgan T. Stuart Written & Researched by Morgan T. Stuart Director: Morgan T. Stuart Co-Director + Cinematographer: Olivia McCrary Audio Engineer: Mike Sabri Camera Assistant: Kolbi Samantha Special thanks to Mark Beavan, Jimmy Knehans, & Cory Jasin. Chat with the Unfamous team: https://tr.ee/jwPZ3j Learn more about your ad choices. Visit megaphone.fm/adchoices