Unfiltered Media

Positioning specialist Paul Evans, founder of Version, explains why half of B2B businesses operate without documented positioning - and how AI-driven content and discovery make differentiation harder than ever.

Hotspex CEO Shane Skillen joins Justin Lebbon to unpack how LLMs are reshaping consumer buying, why strong brands can override AI recommendations, how AI quietly skews media plans toward digital, and whether creators threaten TV.

Barb's new CEO Caroline Davey and partnerships head Luca Vannini give their first interview, laying out an ambitious roadmap to blend panel and streamer first-party data, move to second-level measurement, and rethink JIC relevance amid squeezed budgets.

Justin Lebbon and Ian Whittaker unpack two S&P demotions: Trade Desk's slide out of the S&P 500 as Amazon and Google squeeze the DSP market, and Nike's exit from the S&P 100 after a brand-eroding pivot to performance and DTC.

Ian Whittaker unpacks his report "A Risk Too Far", arguing the UK's DTT switch-off should be pushed from 2034 to 2044 — on national resilience, household access, and the commercial hit to broadcasters. Justin Lebbon pushes back.