UNFUDGE YOUR MARKETING

Tina Larsson built a consultancy for co-op and condo boards in New York City. The only problem? Nobody knew that kind of business existed, nobody was searching for it, and the people who might refer clients to her felt threatened by what she did. In this episode, Tina shares what it actually looks like to market a business that has no search category, how she found her way forward through a series of the right coaches at the right time, and the lesson she wishes she had learned before she launched. You'll learn: What happens when your ideal clients are not searching for you and cannot be easily found Why the most obvious referral source turned out to be a dead end How Tina went from zero traction to meaningful visibility and what it actually took to get there Why finding the right fit provider matters as much as finding any provider at all The market research shortcut her business coach gave her that completely reframed how she thought about it What she would do differently before starting the business if she could go back If you have ever felt like you are marketing into a void because nobody knows your category exists yet, this conversation is going to resonate. Connect with Tina Larsson: Website: thefolsongroup.com LinkedIn: Tina Larsson Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristi has had countless conversations with smart, talented business owners who decide not to tackle their marketing. And after hearing the same reasons over and over again, she started to recognize them for what they really are: excuses. In this solo episode, Kristi calls out the five most common lies business owners tell themselves about why now is not the right time, and why every single one of them is keeping them stuck. You'll learn: Why being too busy is actually the worst time to ignore your marketing What happens when you try to piece together a strategy from free advice, AI, and random tips Why starting a website or rebrand before having a strategy in place is already a mistake The real reason past bad experiences with marketing providers are holding you back Why someday is just procrastination with a friendlier name If any of these hit a nerve, that is probably the point. Ready to stop putting it off? Visit kristimitchell.com and click the Let's Connect button to book a discovery call. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You nailed the presentation. Your internal champion is on board. And then... nothing. The deal just sits there. In this episode, Jen Kelly, founder of New Initiatives Marketing Inc., explains why that happens more often than it should and what B2B companies are consistently forgetting to do before they send that follow-up deck. Jen and Kristi dig into the shadow audience behind every B2B deal, the people who never attended the meeting but are quietly influencing whether you get the yes. You'll learn: Why your sales deck alone is almost never enough to close a B2B deal Who the real decision-makers are and why your internal champion needs more than you think to win them over The buying centers most companies forget to prepare materials for What to ask at the end of every presentation before you send the follow-up Why the executive assistant doing competitive research might be one of the most important people in the room you never meet The one mindset shift that changes how you approach every sales conversation going forward If your proposals keep disappearing into the void, this episode is going to change the way you think about what you send after the meeting. Connect with Jen Kelly: Website: ⁠newinitiativesmarketing.com⁠ LinkedIn:⁠ Jennifer Kelly⁠ Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristi and her husband decided to sell their cottage. They chose the most polished, well-known realtor in the area. Expensive SUVs, impressive marketing materials, a structured process, and a story about selling a property down the road for way more than expected. It all looked exactly right. And then it did not go the way they hoped. In this solo episode, Kristi connects her own real estate experience to a mistake she hears from business owners on this show all the time, and what she wishes she had done differently before signing on the dotted line. You'll learn: What it actually feels like to get caught up in a shiny brand and miss the warning signs The question she never thought to ask about the open house promotion strategy Why vanity metrics and impressive stories are not the same as results for you The due diligence step she skipped and immediately regretted What to ask any provider, marketing or otherwise, before you commit How to separate a good sales pitch from a good strategy If you have ever made a hiring decision based on what looked good instead of what was right for you, this one is going to feel very familiar. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.

Dr. Karen Finn knew something was wrong with her marketing before she could prove it. Her providers kept telling her everything was working great. The numbers said traffic was up. But something still did not sit right. In this episode, Karen shares what happened when she helped another business owner dig into her own data and find out what those traffic numbers were actually hiding, why so many business owners default to blaming themselves when marketing is not working, and the unexpected phone call that changed the entire trajectory of her first business. You'll learn: What it looks like when traffic numbers tell one story and your gut tells another Why business owners, especially women, tend to blame themselves first when marketing is not working What happened when Karen helped a client pull up Google Analytics and look at the real data The surprising reason some business owners stay with providers who are not delivering How Karen went from spending her way to near-failure to building a machine that still ranked years after she stopped writing Why knowing your numbers is not optional and what to do when they do not make sense to you If you have ever felt like something in your marketing is off but could not quite prove it, this episode will help you trust that instinct. Connect with Dr. Karen Finn: LinkedIn: Karen Finn PhD Phone: 817-988-8086 Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.