Is Digital Ad Fraud Draining Your Marketing Budget? with Anna Covert

Send us Fan Mail Is your marketing budget reaching real customers, or is a growing share of it being eaten by bots? In this episode of the Unstoppable Success Podcast, Jaclyn Strominger sits down with Anna Covert, founder and CEO of Covert Communication, one of Hawai'i's leading digital agencies and a nationally recognized firm in technology consulting and full-funnel digital marketing. Anna is the Forbes Books author of The Covert Code: Mastering the Art of Digital Marketing, a number one new release on Amazon, and she hosts The Covert Code Podcast, which has more than 250,000 subscribers on YouTube. If you are a CEO, founder or business owner spending money on Google Ads, Facebook ads or programmatic advertising, this conversation gives you a practical way to protect your investment. Anna shares why she believes bot and non-human traffic has climbed from about 30% to about 60% since her book came out in 2024, how the online ad exchange really works, and one Google Ads location setting she says can waste 30 to 50% of a budget. In this episode you will learn: The one question to ask any agency before you sign: how can you prove my ad ran? Why you should never set and forget your ads, or trust an algorithm to bid on your behalf How to read ad frequency, and why seeing your ad once or twice rarely builds trust Red flags that point to fraud, including geofencing promises that sound too good to be true How to map your customer journey, build a budget around your objective, and avoid pulling back too soon Why time decay, constant discounts and old data can quietly hurt your results Plus how AI and technology can help your business instead of adding noise. Connect with Anna Covert: https://thecovertcode.com/.    https://annacovert.com/ LinkedIn: Anna Covert  Work with Jaclyn: Book a complimentary CEO Strategy Session: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection Get the extra show notes, tips and Anna's resources inside the Unstoppable Success Community: https://www.skool.com/unstoppable-success-9143/about Support the show for $3 a month: https://podcast.jaclynstrominger.com/2614235/supporters/new Get the weekly newsletter: www.jaclynstrominger.com Support the show Support the Show - subscriber and get a Unstoppable Success Badge@ If you are ready to become unstoppable and create real momentum, here is your next step: Book a private strategy call: Let’s map your next level of growth Book a Strategy Call Join the Unstoppable Success Community: Surround yourself with high-performing leaders and real conversations Skool Community: Unstoppable Success  Get the Book: Charting True North Stay connected and visible: Unstoppable Success Podcast Connect with Jaclyn on LinkedIn Become a Sponsor. Learn more!  Email: [email protected]