Write a Book That Builds Authority (and Avoid the Scams) | Kevin Anderson

Send us Fan Mail Thinking about writing a book? A survey Kevin Anderson cites says 85% of Americans have thought about it, and only 5% ever finish. In this episode of the Unstoppable Success Podcast, host Jaclyn Strominger talks with Kevin Anderson, bestselling author and founder and CEO of Kevin Anderson & Associates (KAA), a book writing, editing and publishing firm with in-house teams in the United States and the UK. Kevin explains why a book is one of the strongest authority-building assets a CEO, founder or business leader can own, and why you should not expect book sales to pay the bills. Kevin shares how a tutoring business he started while studying at Harvard grew into a firm that works on about 500 books a year with clients in 75 countries. He explains why he hired people who had edited bestsellers instead of trying to do it all himself, how to weigh paid chapter and co-author offers, why AI cannot replace your unique experience, and how to spot the fake agents, fake publishers and AI-written pitches that target new authors. In this episode you will learn Why the authors who finish a book are the ones who get help and accountability Why you do not have to "arrive" before you write: your lessons help the people one step behind you How to judge a book's real return: authority, press, podcast invitations and speaking fees versus book sales Why Kevin says to be careful paying for a chapter in someone else's book How to protect yourself from book scams, including AI-generated emails and made-up credentials Why traditional publishers care about AI-written manuscripts, and why your raw human experience is the edge 33:21  Book scams and AI writing: how to protect yourself Favorite quote “People learn best from those who are just in front of them.”  Kevin Anderson About Kevin Anderson Kevin Anderson is a bestselling author, entrepreneur, and the founder and CEO of Kevin Anderson & Associates (KAA), a book writing and publishing firm. His team has helped thousands of authors bring their ideas to life, working alongside bestselling writers, former Big Five publishing executives, literary agents and entrepreneurs. Links Website: https://www.ka-writing.com  Book A Consultation https://www.ka-writing.com/contact-ghostwriting-services/ LinkedIn: https://www.linkedin.com/company/kevin-anderson-associates Instagram: https://www.instagram.com/kawriting Book a complimentary strategy session with Jaclyn: https://scheduler.zoom.us/jaclyn-strominger/book-a-connection Free 7-Day Relationship Capital Challenge: https://go.jaclynstrominger.com7-day Support the show: https://podcast.jaclynstrominger.com/2614235/supporters/new Listen and follow: https://jaclynstrominger.com/podcast/#listen If this conversation helped, send it to one leader who needs to hear it today. Support the show Support the Show - subscriber and get a Unstoppable Success Badge@ If you are ready to become unstoppable and create real momentum, here is your next step: Book a private strategy call: Let’s map your next level of growth Book a Strategy Call Join the Unstoppable Success Community: Surround yourself with high-performing leaders and real conversations Skool Community: Unstoppable Success  Get the Book: Charting True North Stay connected and visible: Unstoppable Success Podcast Connect with Jaclyn on LinkedIn Become a Sponsor. Learn more!  Email: [email protected]