A/B Testing Grundlagen

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Kein Grund zum Verzweifeln, lasse die Nutzer:innen die Schlüsselentscheidungen treffen - A/B-Tests machen es möglich. In dieser Folge Useful Clixx zeigen wir, was wichtig ist, um Wirkung und Qualität der Ergebnisse von A/B-Tests von Beginn an zu gewährleisten. Durch die Episode führen Steffi und Marcel. Mehr über uns gibt es hier. Shownotes: Einleitung Trakken Trendstudie 2022 Trakken Trendstudie 2020 Google Optimize Sunset Plugins Google Optimize A/B Variant Switcher Conversion.com's Optimizely Chrome Extension Lesenswerter Artikel Robust Experimentation and Testing | Reasons for Failure! - Occam's Razor by Avinash Kaushik — kaushik.net Für diese Episode von Useful Clixx liegt auch ein vollständiges Transkript mit Zeitmarken und Sprecheridentifikation vor. Bitte beachten: das Transkript wurde automatisiert erzeugt und kann eine Reihe von Fehlern enthalten. Im Zweifel gilt immer das in der Sendung aufgezeichnete gesprochene Wort. Formate: HTML,WebVTT. 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