/https://www.useful-clixx.de/wp-content/uploads/2021/06/06_Useful-Clixx_V1_XL3000x3000.png)
Useful Clixx - SEO + UX
Stephanie Wölke, Marcel Schröder
Blackhat SEO und Dark Pattern Design
AUG 23, 202153 MIN
/https://www.useful-clixx.de/wp-content/uploads/2021/06/13_Useful-Clixx_V2_XL3000x3000.png)
Description
document.addEventListener("DOMContentLoaded", function() {
var player = document.getElementById("player-6a8d9900b7453");
podlovePlayerCache.add([{"url":"https:\/\/www.useful-clixx.de\/wp-json\/podlove-web-player\/shortcode\/publisher\/790","data":{"version":5,"show":{"title":"Useful Clixx - SEO + UX","subtitle":"Der SEO and UX Podcast","summary":"Wir, Stephanie W\u00f6lke und Marcel Schr\u00f6der, sprechen \u00fcber SEO- und User-Experience-Themen wie A\/B-Testing, Verlinkungen, Formen der verst\u00e4ndlichen, barrierefreien Web-Sprache und Conversion-Optimierung.\r\n\r\nDenn wir sind \u00fcberzeugt: SEO-Skills und User Experience Know-How z\u00fcnden nur dann, wenn sie f\u00fcr- und miteinander arbeiten.","poster":"https:\/\/www.useful-clixx.de\/podlove\/image\/68747470733a2f2f7777772e75736566756c2d636c6978782e64652f77702d636f6e74656e742f75706c6f6164732f323032312f30362f30365f55736566756c2d436c6978785f56315f584c3330303078333030302e706e67\/500\/0\/0\/useful-clixx-seo-ux\/937f5d17749a40608492d78fd5e504c1","link":"https:\/\/www.useful-clixx.de"},"title":"UCXX003 Blackhat SEO und Dark Pattern Design","subtitle":"Wir stellen einige beliebte Dark Patterns und Blackhat SEO Tricks vor.","summary":"Ein paar SEO u. UX-Tricks hier und da, funktioniert doch! Wunderbar?\r\n\r\nWie leider ringsum sowohl Benutzeroberfl\u00e4chen als auch Datenstrukturen von Webseiten nach manipulativen Mustern ausgerichtet werden und warum das unethisch und strafbar ist? H\u00f6rt rein in die dritte Folge Useful Clixx.","publicationDate":"2021-08-23T17:49:46+01:00","duration":"00:53:30.292","poster":"https:\/\/www.useful-clixx.de\/wp-content\/cache\/podlove\/85\/9d414b4dd33c645381bf2d29bcf33a\/blackhat-seo-und-dark-pattern-design_500x.png","link":"https:\/\/www.useful-clixx.de\/ucxx003-blackhat-seo-und-dark-pattern-design\/","chapters":[{"start":"00:00:00.000","title":"Intro","href":"","image":""},{"start":"00:04:15.362","title":"Klischee-Check","href":"","image":""},{"start":"00:06:13.659","title":"Blackhat: Hintergrund","href":"","image":""},{"start":"00:07:17.938","title":"Bild: Inklusive Begriffe am Beispiel Twitter","href":"","image":""},{"start":"00:08:41.645","title":"URL: Blackhat 2020","href":"https:\/\/www.zdnet.com\/article\/infosec-community-disagrees-with-changing-black-hat-term-due-to-racial-stereotyping\/","image":""},{"start":"00:09:23.312","title":"URL: Ein Styleguide f\u00fcr Copyeditors","href":"https:\/\/radicalcopyeditor.com\/2017\/08\/31\/transgender-style-guide\/","image":""},{"start":"00:10:14.088","title":"Dark Pattern: Hintergrund","href":"https:\/\/www.darkpatterns.org\/","image":""},{"start":"00:11:04.927","title":"URL: Definition Dark Pattern","href":"https:\/\/www.researchgate.net\/publication\/322916969_The_Dark_Patterns_Side_of_UX_Design","image":""},{"start":"00:12:30.218","title":"Tr\u00fcgerische Funktionen","href":"","image":""},{"start":"00:14:14.396","title":"URL: B\u00f6sewichterliste","href":"https:\/\/www.darkpatterns.org\/hall-of-shame","image":""},{"start":"00:14:50.463","title":"Western und H\u00fcte","href":"","image":""},{"start":"00:15:28.017","title":"Warum ist Blackhat SEO schlecht?","href":"","image":""},{"start":"00:15:35.801","title":"URL: Google Guidelines","href":"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines","image":""},{"start":"00:17:57.255","title":"URL: Was tun bei Strafe?","href":"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=de","image":""},{"start":"00:18:34.021","title":"Fake Links","href":"","image":""},{"start":"00:20:20.715","title":"Werbelink-Kennzeichnung","href":"","image":""},{"start":"00:21:19.846","title":"Bild: Preise f\u00fcr Linkkauf","href":"","image":""},{"start":"00:22:26.571","title":"URL: Linktausch verst\u00f6\u00dft gegen die Richtlinien","href":"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes","image":""},{"start":"00:23:42.114","title":"URL: Penguin-Update","href":"https:\/\/developers.google.com\/search\/blog\/2012\/04\/another-step-to-reward-high-quality","image":""},{"start":"00:24:04.676","title":"URL: Link-Spam-Update","href":"https:\/\/developers.google.com\/search\/blog\/2021\/07\/link-tagging-and-link-spam-update","image":""},{"start":"00:25:12.390","title":"Erzwungene Abofortsetzungen","href":"","image":""},{"start":"00:25:33.042","title":"Bild: Spiele-Abo","href":"","image":""},{"start":"00:27:56.564","title":"Inhalte kopieren\/modifizieren","href":"","image":""},{"start":"00:30:13.105","title":"Versteckte Kosten","href":"","image":""},{"start":"00:32:01.240","title":"Expired Domains\/Weiterleitungsketten","href":"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/sneaky-redirects","image":""},{"start":"00:34:24.120","title":"Gr\u00f6\u00dfendarstellungen","href":"","image":""},{"start":"00:34:31.141","title":"Bild: Prime-Mitgliedschaft","href":"","image":""},{"start":"00:35:48.239","title":"Bild: Newsletter-Pop-Up","href":"","image":""},{"start":"00:37:21.930","title":"Confirm-Shaming\/Negative-Opt-outs","href":"","image":""},{"start":"00:37:24.479","title":"Bild: Abonnieren oder vollen Preis bezahlen","href":"","image":""},{"start":"00:38:27.072","title":"Bild: Cookie-Layer","href":"","image":""},{"start":"00:39:03.268","title":"Bild: \"gutes\" Overlay","href":"","image":""},{"start":"00:39:38.665","title":"Cloaking","href":"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/cloaking","image":""},{"start":"00:40:31.331","title":"Bild: Spotify Case, Nutzersicht","href":"","image":""},{"start":"00:41:54.210","title":"Bild: Spotify Case, Googlesicht","href":"","image":""},{"start":"00:44:26.749","title":"Preisvergleiche verhindern","href":"","image":""},{"start":"00:45:32.947","title":"Negative SEO","href":"","image":""},{"start":"00:46:22.502","title":"URL: Tirendo-Case, Teil 1","href":"https:\/\/blog.contentbird.io\/de\/negative-seo-case-study-tirendo-teil-1\/","image":""},{"start":"00:46:42.835","title":"URL: Tirendo-Case, Teil 2","href":"https:\/\/blog.contentbird.io\/de\/negative-seo-case-study-teil-2-tirendo-best-practice\/","image":""},{"start":"00:49:05.556","title":"Bild: Dark-Pattern, zusammengefasst","href":"","image":""},{"start":"00:49:27.645","title":"Zusammenfassung","href":"","image":""}],"audio":[{"url":"https:\/\/www.useful-clixx.de\/podlove\/file\/11\/s\/webplayer\/c\/website\/ucxx003.m4a","size":"35615642","title":"MPEG-4 AAC Audio (m4a)","mimeType":"audio\/mp4"},{"url":"https:\/\/www.useful-clixx.de\/podlove\/file\/10\/s\/webplayer\/c\/website\/ucxx003.mp3","size":"46296729","title":"MP3 Audio (mp3)","mimeType":"audio\/mpeg"}],"files":[{"url":"https:\/\/www.useful-clixx.de\/podlove\/file\/10\/s\/webplayer\/ucxx003.mp3","size":"46296729","title":"MP3 Audio","mimeType":"audio\/mpeg"},{"url":"https:\/\/www.useful-clixx.de\/podlove\/file\/11\/s\/webplayer\/ucxx003.m4a","size":"35615642","title":"MPEG-4 AAC Audio","mimeType":"audio\/mp4"},{"url":"https:\/\/www.useful-clixx.de\/podlove\/file\/12\/s\/webplayer\/ucxx003.chapters.txt","size":"2632","title":"mp4chaps Chapter File","mimeType":"text\/plain"}],"contributors":[{"id":"1","name":"Marcel","avatar":"https:\/\/www.useful-clixx.de\/podlove\/image\/68747470733a2f2f7777772e75736566756c2d636c6978782e64652f77702d636f6e74656e742f75706c6f6164732f323032312f30362f73656f5f6d617263656c322e6a7067\/150\/150\/0\/marcel\/fdac6f7a51d342a640d8ce68bc5c33af","role":{"id":"1","slug":"host","title":"Host"},"group":{"id":"1","slug":"onair","title":"OnAir"},"comment":null},{"id":"2","name":"Steffi","avatar":"https:\/\/www.useful-clixx.de\/podlove\/image\/68747470733a2f2f7777772e75736566756c2d636c6978782e64652f77702d636f6e74656e742f75706c6f6164732f323032312f30362f75785f7374656666692e6a7067\/150\/150\/0\/steffi\/c3a38bd322e66c1520cb76e411d082bf","role":{"id":"1","slug":"host","title":"Host"},"group":{"id":"1","slug":"onair","title":"OnAir"},"comment":null}],"transcripts":"https:\/\/www.useful-clixx.de\/ucxx003-blackhat-seo-und-dark-pattern-design\/?podlove_transcript=json"}}, {"url":"https:\/\/www.useful-clixx.de\/wp-json\/podlove-web-player\/shortcode\/config\/default\/theme\/useful-clixx","data":{"activeTab":null,"subscribe-button":{"feed":"https:\/\/www.useful-clixx.de\/feed\/mp3\/","clients":[{"id":"rss","service":null},{"id":"pocket-casts","service":null},{"id":"apple-podcasts","service":null},{"id":"google-podcasts","service":null},{"id":"overcast","service":null},{"id":"podcast-addict","service":null},{"id":"castro","service":null},{"id":"beyond-pod","service":null},{"id":"antenna-pod","service":null}]},"share":{"channels":["link","twitter","linkedin","facebook","xing","whats-app","pinterest","mail"],"outlet":"https:\/\/cdn.podlove.org\/web-player\/5.x\/share.html","sharePlaytime":true},"related-episodes":{"source":"disabled","value":null},"version":5,"theme":{"tokens":{"brand":"#fff","brandDark":"#FFF","brandDarkest":"#f5efe0","brandLightest":"#000000","shadeDark":"#6d6d6d","shadeBase":"#1DD3B0","contrast":"#FFF","alt":"#000"},"fonts":{"ci":{"name":"DM Sans","family":["DM Sans","BlinkMacSystemFont","\"Helvetica Neue\"","Helvetica","sans-serif"],"src":["https:\/\/fonts.gstatic.com\/s\/dmsans\/v6\/rP2Hp2ywxg089UriCZOIHTWEBlw.woff2"],"weight":"400"},"regular":{"name":"DM Sans","family":["DM Sans","\"Helvetica Neue\"","Helvetica","sans-serif"],"src":["https:\/\/fonts.gstatic.com\/s\/dmsans\/v6\/rP2Hp2ywxg089UriCZOIHTWEBlw.woff2"],"weight":"400"},"bold":{"name":"bold","family":["DM Sans","\"Helvetica Neue\"","Helvetica","sans-serif"],"src":["https:\/\/fonts.gstatic.com\/s\/dmsans\/v6\/rP2Hp2ywxg089UriCZOIHTWEBlw.woff2"],"weight":"500"}}},"base":"https:\/\/cdn.podlove.org\/web-player\/5.x\/"}}]);
podlovePlayer(player, "https://www.useful-clixx.de/wp-json/podlove-web-player/shortcode/publisher/790", "https://www.useful-clixx.de/wp-json/podlove-web-player/shortcode/config/default/theme/useful-clixx").then(function() {
player && player.classList.remove("podlove-web-player-loading");
});
});
Ein paar SEO u. UX-Tricks hier und da, funktioniert doch! Wunderbar?
Wie leider ringsum sowohl Benutzeroberflächen als auch Datenstrukturen von Webseiten nach manipulativen Mustern ausgerichtet werden und warum das unethisch und strafbar ist? Hört rein in die dritte Folge Useful Clixx.
Durch die Episode führen Marcel und Steffi. Mehr über uns gibt es hier.
Shownotes:
Einleitung
UCXX002 Video und Animationen - Useful Clixx
— Useful Clixx
Iss-Popcorn-trink-Cola-Studie
Iss-Popcorn-trink-Cola-Studie – Wikipedia
— de.wikipedia.org
Blackhat Begriff und Black lives matter
Blackhat-SEO – Wikipedia
— de.wikipedia.org
Twitter Engineering auf Twitter: "Inclusive language plays a critical role in fostering an environment where everyone belongs. At Twitter, the language we have been using in our code does not reflect our values as a company or represent the people we serve. We want to change that. #WordsMatter… https://t.co/dAIYrT1To2"
— Twitter
Tech companies update language to avoid offensive terms - Marketplace
— Marketplace
Infosec community disagrees with changing 'black hat' term due to racial stereotyping | ZDNet
— ZDNet
Dark Pattern Design
Dark Patterns
— darkpatterns.org
August 31, 2017 – Radical Copyeditor
— Radical Copyeditor
ResearchGate - Temporarily Unavailable
— ResearchGate
Dark Patterns - Hall of Shame
— darkpatterns.org
Melissa Smith (PhD) | UX Fest
— 2021.uxlondon.com
Attention Required! | Cloudflare
— Medium
The possibility gap: it’s time to label this dark pattern | by Quinn Keast | UX Collective
— Medium
UX Dark Patterns: Manipulinks and Confirmshaming | UX Booth
— UX Booth
Attention Required! | Cloudflare
— Medium
Blackhat SEO
Webmaster Guidelines | Google Search Central | Google Developers
— Google Developers
Manual Actions report - Search Console Help
— support.google.com
Link Schemes | Google Search Central | Google Developers
— Google Developers
Another step to reward high-quality sites | Google Search Central Blog
— Google Developers
A reminder on qualifying links and our link spam update
— Google Developers
Scraped content | Search Central | Google Developers
— Google Developers
Article Spinning einfach erklärt – Ryte Wiki
— de.ryte.com
Best Black Hat SEO Techniques That Still Work in 2021
— Blue Media
Sneaky Redirects | Google Search Central | Google Developers
— Google Developers
Cloaking | Google Search Central | Google Developers
— Google Developers
Was ist Cloaking? - SISTRIX
— SISTRIX
Negative SEO einfach erklärt – Ryte Wiki
— de.ryte.com
Astroturfing – Wikipedia
— de.wikipedia.org
Negative SEO Case Study – Teil 1: Tirendo vs. SEO Attacke
— contentbird Blog DE
Negative SEO Case Study – Teil 2: Tirendo Best Practice - contentbird Blog DE
— contentbird Blog DE
Für diese Episode von Useful Clixx liegt auch ein vollständiges Transkript mit Zeitmarken und Sprecheridentifikation vor. Bitte beachten: das Transkript wurde automatisiert erzeugt und kann eine Reihe von Fehlern enthalten. Im Zweifel gilt immer das in der Sendung aufgezeichnete gesprochene Wort. Formate: HTML,WebVTT.
Wir freuen uns über eure Unterstützung.
Paypal
Auphonic

