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Useful Clixx - SEO + UX
Stephanie Wölke, Marcel Schröder
Informationsarchitektur
DEC 29, 202175 MIN
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Description
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In der vierten Folge Useful Clixx geht es um die tief liegende Struktur einer Webseite, die Informationsarchitektur. Wo und wie sind Inhalte angelegt? Wie kann eine logische, hierarchische Organisation von Informationen gewinnbringend für Nutzer, Marke und Suchmaschine gestaltet werden?
Durch die Episode führen Steffi und Marcel. Mehr über uns gibt es hier.
Shownotes:
Schritt 1: Nutzer:innen, Unternehmensstrategie und Website/digitale Services verstehen
Schritt 2: Seiten/Informations-Audit durchführen
Konversion (Marketing) – Wikipedia
— de.wikipedia.org
Schritt 3: Neue Themen finden, bewerten und sammeln
Top Task Analyse: Nutzerzentriert Inhalte und Use Cases priorisieren – usability.de
— usability.de
Keyword-Planner von Google Ads nutzen
— ads.google.com
keywordtool.io
Schritt 4: Nutzer:inneneinstiege in das Informationsangebot finden, strukturelle Säulen definieren
Schritt 5: Seitentypen definieren
Schritt 6: Unterthemen einordnen und zielführende Benennung
Card-Sorting – Wikipedia
— de.wikipedia.org
Schritt 7: Struktur visualisieren
Klebezettel – Wikipedia
— de.wikipedia.org
Virtuelle Online Kollaborations-Plattform für Teams | Miro
— https://miro.com/
Schritt 8: Feedback und Erfolgsmessung
Tree Testing: Auffindbarkeit von Inhalten messen und optimieren – usability.de
— usability.de
Schritt 9: URL-Struktur
Brotkrümelnavigation – Wikipedia
— de.wikipedia.org
Schritt 10: Navigation
Für diese Episode von Useful Clixx liegt auch ein vollständiges Transkript mit Zeitmarken und Sprecheridentifikation vor. Bitte beachten: das Transkript wurde automatisiert erzeugt und kann eine Reihe von Fehlern enthalten. Im Zweifel gilt immer das in der Sendung aufgezeichnete gesprochene Wort. Formate: HTML,WebVTT.
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