Why AI Adoption Fails Even When You Have the Right Tools with Rob Collie

What if your AI tools aren't underperforming because of the technology, but because they don't know your business? In this episode Chris sits down with Rob Collie, CEO of P3 Adaptive, former Microsoft Power BI developer, and author of Fair Game: Customizing AI to Your Business Is Easier Than You Think, to explore why buying ChatGPT or Claude subscriptions isn't enough to achieve meaningful enterprise AI adoption. Rob explains the "knowledge cliff" that prevents generic AI tools from delivering reliable business results, why employees shouldn't be responsible for repeatedly teaching AI how their company works, and how leaders can build customized AI systems grounded in company knowledge. Through practical examples involving Claude Desktop, Claude Cowork, Notion, and AI-assisted workflows, they discuss context engineering, organizational knowledge, trusted sources of truth, and AI governance.  Listen to discover how leaders can move beyond AI experimentation and create systems their teams can actually trust and use. Chapters: (00:00) Why AI Needs Trusted Business Knowledge (02:53) From Microsoft Power BI to the AI Revolution (05:25) Why Buying AI Subscriptions Isn't Enough (09:22) The Claude Desktop Experiment That Changed Everything (11:46) The Knowledge Cliff: Why AI Doesn't Know Your Business (14:16) Bot Sitting and the Hidden Cost of AI Adoption (16:50) Why Business Leaders Must Own AI Context (21:48) How to Customize AI with Claude Cowork (24:12) Building a Personalized AI Editor (39:24) Fair Game and the Future of Business AI Resources:  🔎 Find Out More About Rob Collie LinkedIn: https://www.linkedin.com/in/robcollie/ P3 Adaptive: https://p3adaptive.com/ Raw Data with Rob Collie Podcast: https://p3adaptive.com/rawdatapodcast/ The Goldilocks Altitude Newsletter (Substack): https://goldilocks1.substack.com/  Fair Game: Customizing AI to Your Business Is Easier Than You Think by Rob Collie: https://www.amazon.com/Fair-Game-Customizing-Business-Easier/dp/1615470948  🛠 AI Tools and Resources Mentioned: ChatGPT (OpenAI): https://chatgpt.com/ Claude:  https://claude.ai/ Microsoft Copilot: https://copilot.microsoft.com/ Notion: https://www.notion.so/ OpenAI Codex: https://openai.com/codex/ Model Context Protocol (MCP): https://modelcontextprotocol.io/ Support the show