Design Theory and Methodology: The need for more structure and predictability
In this episode, Human Factors Specialist, Rune Nørager meets up with Associate Professor Phil Cash from DTU Management to discuss design theory and methodology. In particular, we address the need for more structure and predictability in design practice in order for the design practice to mature on par with other business-grade tools. In this episode: Phil Cash, Ph.D., Associate Professor, DTU Management. Engineering Systems Design GroupRune Nørager, Ph.D., CEO, Design PsychologyLitterature references kindly provided by Phil Cash:Designing for Society: Products and Services for a Better WorldBy Nynke Tromp, Paul Hekkerthttps://www.bloomsbury.com/uk/designing-for-society-9781472567987/The Delft Design Guidehttps://www.bispublishers.com/delft-design-guide-revised.htmlBehavioural Design: A process for integrating behaviour change and designCash, P., Gram Hartlev, C., & Durazo, C. (2017).https://www.researchgate.net/publication/309880684_Behavioural_design_A_process_for_integrating_behaviour_change_and_design