Description
A 7 stage process for voice content ideation
1. Goals and objectives
2. Method of evaluation
3. Resource inventory
4. Personas
5. Needs segmentation grid
6. Concepting
7. Editorial calendar
Credits
Writer/Producer: Doug Schumacher
www.dougschumacher.com
www.Twitter.com/MemeRunner
Production Company: Arrovox
www.Arrovox.com
www.Twitter.com/Arrovox_
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