Episode 9. The Business of Shaping Africa's Story | Mary Njoki

In this episode of Voices & Visions, Ivana Heijnen sits down with Mary Njoki, Founder and CEO of Glass House PR, one of the leading public relations and communications firms operating across Africa. With campaigns running in 15 countries from a Nairobi headquarters, Mary brings a systems-level view of how African narratives are built, who controls them, and how digital media, algorithms, and platform economics are reshaping visibility across the continent. The conversation explores the tight link between narrative, trust, and power, and why owning your own media infrastructure may be the future of brand credibility. Topics discussed: The rise, and limits, of Kenya's influencer economy Whether PR impact can actually be measured How Gen Z used TikTok to help reverse a presidential finance bill What global brands consistently get wrong entering African markets Algorithm bias and who really controls narrative visibility Building personal authority and owned media as the future of brand trust Produced by Tutto Passa Agency, in partnership with TechCabal. #AfricaBusiness #PublicRelations #DigitalMedia #Kenya #EastAfrica #CreatorEconomy #Narrative