Inside Food Safety Ep. 7 | Selling Food Safety: Beyond the Product

Powered by Testo North America Selling food safety isn't just about equipment. It's about building relationships, earning trust, and helping foodservice operators protect their customers, businesses, and reputations. In Episode 7 of Inside Food Safety, Walk-In Talk Podcast host Carl Fiadini welcomes Aaron Sharpe and Eric Moore of Testo North America for a conversation about the sales side of food safety. Drawing on 25 years in foodservice distribution and sales, Carl explores what it takes to earn a chef's attention, overcome resistance to change, and demonstrate the value of food safety technology. Aaron shares his approach to building customer relationships, identifying operational challenges, and turning sales conversations into opportunities for education. Eric brings the food safety perspective, emphasizing technical knowledge, brand protection, and clearly defined responsibilities within every operation. From the first cold call to building long-term partnerships, this episode explores why selling food safety is ultimately about much more than making a sale. Inside Food Safety is presented in partnership with Testo North America. From the industry. For the industry.