The word “frizz” actually has a benign definition. Priya investigates the history of how this term was co-opted against us, first by a writer in colonial times and later (even now) by legacy beauty brands. She explains her philosophy around curly hair.Subscribe to our Substack for behind-the-scenes stories: <a href='https://wearespiraling.com/'>WeAreSpiraling.com</a>Follow Priya on <a href='https://www.instagram.com/priyas.ideas/'>Instagram</a> and <a href='https://tiktok.com/@.priyaanand'>TikTok</a> MAYURA <a href='https://www.MayuraBeauty.com'>waitlist</a> and <a href='https://www.instagram.com/mayura.beauty'>Instagram</a>Find this show on <a href='https://www.instagram.com/wearespiraling'>Instagram</a> and <a href='https://www.tiktok.com/@wearespiraling'>TikTok</a> for bonus clips.

The word “frizz” actually has a benign definition. Priya investigates the history of how this term was co-opted against us, first by a writer in colonial times and later (even now) by legacy beauty brands. She explains her philosophy around curly hair. Subscribe to our Substack for behind-the-scenes stories: WeAreSpiraling.com Follow Priya on Instagram and TikTok  MAYURA waitlist and Instagram Find this show on Instagram and TikTok for bonus clips. 

How The Word Frizz Was Weaponized Against Curly People

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