446 - The Full Story of How I Built Recurring Revenue with My Maintenance Plan

This solo episode is the story of how I built a WordPress hosting and maintenance plan into stable monthly recurring revenue and why that shift changed everything about how I viewed and ran my web design business. It’s a look behind the scenes: what I include, how I sell it, and why recurring revenue can carry you, your family, and your clients when life happens. Topics covered include: shifting from project income to monthly recurring revenue the mindset mistake of pricing for your clients why WordPress updates and security reduce hacks the honeymoon origin story and how the plan launched the core tool stack for hosting, maintenance, and reporting what to include like support time, reporting, and policies delegating updates and handling major releases safely how recurring revenue helped during a 56-day NICU stay why maintenance plans make a web design business sellable selling tips, reliability clause, and keeping clients top of mind options to automate or white-label maintenance support Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/446 My upcoming (and free) Maintenance Plan Masterclass 2026 is happening Friday, October 23rd at 2pm EST Save your seat → limited spots / held via Zoom