STOP Putting Your Resource Centre in Your Navigation (Here's Why)

In this episode, Phil challenges the instinct to put resource centres and content hubs front and centre on your B2B website. He explains why this common approach, however well-intentioned, often works against your pipeline goals by pulling buyers away from the commercial content that drives conversions. Phil introduces two simple models to help you rethink your website's structure and prioritisation, so your content works harder without getting in the way.  Watch all episodes on YouTube Visit the Websites Decoded listing on our website