S02E09: Watch Stories: De Bethune - The Most Underrated Indie

Description: De Bethune is the most underrated independent watchmaker working in 2026. Founded in 2002 by Denis Flageollet, headquartered in Sainte-Croix, the brand has spent two decades quietly stacking patented innovations into watches almost nobody outside the cult fully understands. The blued titanium aesthetic. The DB28 family. The five inventions in a single movement. Pierre Jacques stepped down as CEO in summer 2025, and we talk through what that means and what it doesn't. This is the case for a brand that the market hasn't caught up to yet. Keywords: de bethune, denis flageollet, david zanetta, db28, db28xp, db28xs, steel wheels, kind of blue, blued titanium, spherical moonphase, pare-chute, sainte-croix, jura, aiguille d'or, gphg, pierre jacques, justin reis, the 1916 company, watchbox, tha, techniques horlogeres appliquees, independent watchmaking, haute horlogerie, tourbillon, balance spring, silicon escape wheel, under the radar, underrated indies, what's on your riste, watchovski, watch podcast, watch collecting, whatsonyourriste