WHAT THEY SAY about building a brand with Amy Rollings

In this episode, we’re joined by Amy Rollings, founder of CLUB MERA- a premium non-alcoholic aperitif built for a new way of socialising. We’re in the middle of a cultural shift. More people are drinking less. Gen Z are redefining how they socialise. And at the same time, there’s a growing movement towards independence, ownership and building something of your own. In this conversation, we explore: – Why drinking culture is changing – What that means for brands and experiences – The reality of building a business (beyond the idea) – Why showing up consistently matters more than a five-year plan – And the shift away from traditional corporate paths This isn’t just about one brand. It’s about where culture is heading next. Watch now and tell us what you say.