Win The Hour, Win The Day

I'm at my best in a private conversation. One-on-one, in the comments, on a call, I'm all in. Then it's time to be visible in public, and I shrink. For years I told myself the fix was to pitch harder. Get on a bigger show. Wait for someone with a larger audience to notice me and pull me up. Then Jamie Maglietta got on the podcast. She produced Vice President Kamala Harris at BET and spent 20 years inside MSNBC, Fox and CNN. She said one thing that rearranged how I think about being seen. You don't chase media. You produce it. That sounds like a slogan until she breaks it down. A national hit on CNN feels enormous and often brings in zero clients. She had a legal commentator on her show who'd been on every network, and it never turned into a single paying customer. Meanwhile her people go on one tiny local segment and pick up more followers in a day than any national spot ever gave them. Turns out the chase brings in almost nothing. What pays is being findable, clear, and someone people want to stay connected to. And here's the move I can't stop thinking about. Instead of sending some writer a "loved your article" note and hoping, find an expert you genuinely disagree with, say so publicly, and tag them. Now you're producing a conversation people actually want to watch, and you're in it as an equal. One more line of hers stung a little. You can be smart and really boring. Being the expert isn't enough. People have to want to turn you on. So where do you go quiet when it's time to be seen? This week’s episode of Win The Hour, Win The Day Podcast interviews, Jamie Maglietta. Listen in.

This week’s episode of Win The Hour, Win The Day Podcast interviews, Kris Ward. You're not tired. You're everybody's answer. And nobody has ever named that out loud, so you keep treating it like a discipline problem. Friends, family, clients, the team. Something breaks and the phone rings and it's you, because it is genuinely faster to handle it than to explain it. You have been that person since you were the kid taking somebody else's crisis at eleven at night, and twenty years of practice later you carried the whole habit straight into your business. Here's the thing, that isn't a work ethic, it's a setup. The more you can handle, the more you get handed, and the more you get handed, the more you prove you can handle it. I ran on that for years and called my speed a superpower. It was a symptom, not a strength. So watch the next moment somebody tells you a problem they haven't actually asked you to solve. That gap, between hearing it and fixing it, is where most of your week is going. The work that would move your business forward isn't lost to laziness, it's lost to everything you picked up before anyone asked.

This week’s episode of Win The Hour, Win The Day Podcast interviews, Kristi Mitchell. Your email list might be too big. Not too small. Too big. I always assumed the people who never open my emails were harmless. They sit there, the number stays respectable, and maybe one day one of them wakes up and buys something. Email Strategist Karen Grill set me straight on this week's episode. Since the 2024 authentication rules came in, inbox providers watch who actually opens you. Keep sending to people who never do and you start to look like a spammer, so they throttle you. First a slice of your list, then a bigger slice. The people who want to hear from you stop getting you, because of the people who don't. That one landed. I have been protecting a number at the expense of the people who read every word. Karen's rule is simple. Ninety days with no open and they go. And an unsubscribe is not a rejection, it is someone telling you that you are not right for them right now. She also wants us to stop asking founders how big the list is. Five hundred people at a sixty percent open rate will out-sell five thousand at five percent, every single time.

Your AI content is well written. That is the problem. You typed in the topic. You read it back. It sounded good, professional even, so you posted it. Then nothing happened. Here is what nobody tells you. Well written was never the goal. Sounding like you was the goal, and those two things are not the same. I get compliments on my podcast all the time and they are never about how polished it is. People tell me it sounds like they walked into a room and got to overhear two people talking. We talk over each other. I fumble my words. That is the compliment. Kristi Mitchell said something on this week's episode that I keep coming back to. You are the expert and you need to stay the expert. The AI tool is only there for the execution. Which means the order matters. Your voice and your experience come first, then the tool turns it into the post. Most people are doing it the other way around. They ask the tool to be the thought leader, then wonder why the content sounds like everybody else in their industry. You already have the good stuff. It just comes out of your mouth instead of your keyboard.

People started booking calls with her and telling her an AI sent them. That's Michelle B. Griffin, and she's back on the show because she went and found out why it was happening. She asks every person who books how they found her. It's a question on her scheduler and she actually reads the answers. Then the answers started changing. Somebody said they asked Claude about personal branding and her name came up. Then it happened again, and again, and it stopped looking like a fluke. Here's the shift. People aren't only searching now, they're asking. Who's the best person for this. And what comes back is a recommendation, not a page of rankings. I've been on hundreds of podcasts, we write blogs every week, there's a book on Amazon, and I've got my own show. So I asked her the selfish question, which is whether we're in better shape than we were back when the whole game was chasing back links into bigger websites. She said yes, because the work moved. It isn't chasing anymore. It's whether the trail you already left says the same clear thing everywhere. Her framework is three Cs. Clarity, so you're positioned for something instead of being one of thousands of business coaches. Credibility, which means third party proof, because AI doesn't want your word for it. Continuity, which means recent, because if every clue about you is from 2019 you're clearly not in the mix. And she gave one thing you can do this week. Open a private window, log out of every paid AI account so it doesn't know it's you, and ask who you are and what you're known for. Then ask who's the best in your lane and see if you show up. She found out she'd been featured in Success Magazine months earlier and had no idea.