Winfluence Has a New Name, a New Home and a Bigger Tent

Your business doesn't need more marketing noise. It needs people who trust it, recommend it and choose it. That's influence, and it's what Winfluence has always been about. In this episode, Jason Falls explains the show's new direction. Winfluence is now officially Winfluence with Jason Falls, and episodes now live at FallsPartners.com. The topics are getting broader, but the mission isn't: helping small-business owners and lean marketing teams build lasting influence for their brand or business. Jason walks through the four ways the show will help you do that: Influence through influencers and creator partnerships (yes, the rants stay) Influence through your own thought leadership and content, podcasting included Influence in search, both traditional SEO and AI-powered agentic search Influence through social listening and understanding your audience Plus the thread that runs through all of it: putting AI to work responsibly, without surrendering your judgment to the software. Got a business problem you'd like solved on the show? Email [email protected]. Episode page and show notes: https://fallspartners.com/blog/winfluence-with-jason-falls-new-direction/ Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.