Gill Andrews Website Trust: Why Independent Professionals Still Need a Website

Gill Andrews, a conversion optimisation specialist and copywriter, helps independent professionals turn website visitors into inquiries. Gill returns two years after episode 46 to test her own claim that a website is the one asset totally in your hand.  She explains why conversion optimisation starts with data – session replays, heat maps and website performance – before any copy is written, and why the copy arrives at step six of her process.  She describes how AI has changed discoverability: her own traffic dropped because the assistants only found her on her own site, so she now argues the website alone is no longer enough and external citations matter more than ever.  But the website is still the last point of decision-making, because trust, not automation, governs a hire. She also shares the four AI context files she uses to stop re-explaining her business to every tool, and why she still will not write landing-page copy with AI. Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice. Mentions: Her books: Making Your Website Work and Making Your Website Work 2, Udemy courses, Semrush, Michelle Garrett. Connect with Gill: gillandrews.com and LinkedIn https://www.linkedin.com/in/gill-andrews/ Support the show Connect with Nigel Rawlins Website: https://wisepreneurs.com.au/ LinkedIn: https://www.linkedin.com/in/nigelrawlins/ Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/ The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter Support the show: https://www.buzzsprout.com/2311675/supporters/new