Author Branding vs. Genre Branding: Building Reader Loyalty with Daniel Willcocks

340 / Horror author and podcaster, Daniel Wilcox, joins us to discuss how he’s building a sustainable author career through embracing creativity, connecting with readers, and writing across genres. Navigating burnout and returning to a day job for creative freedom and stability - “what feeds you verses what pays you” Finding success in the age of AI through events and personal interactions Building an author brand across genres while establishing clear reader expectations The importance of mindset, resilience, and focusing on the reader experience ✨ This week’s sponsor is Bookfunnel: https://www.Bookfunnel.com 💙 Become a supporter of the podcast https://wishidknownforwriters.com/support or https://wishidknownthenpodcast.substack.com/subscribe Access to backlist of exclusive supporter episodes Shoutout on a future episode 📥 Send us a Text Message  ⚡Links: Bookfunnel Youtube: https://www.youtube.com/@bookfunnel/videos Daniel Willcocks https://www.danielwillcocks.com/ 📥 Send us a Text Message Support the show 🚀 Jami’s Consulting and Workshops: https://www.jamialbright.com/authorworkshops ❤️ Jami’s books https://amzn.to/3wSraA5 🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/ The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast