Allyse Cirillo: “Do Something Selfish for You Every Day” (From Burnt-Out Corporate Product Lead to Founder of SAINT JŌ)

Allyse Cirillo helped scale a shapewear brand from $25M to $400M, then lost 85 pounds while building her own skincare company. Her manufacturer flew in to back her, and SAINT JŌ is now a plant-based, five-step ritual with a 40%+ repurchase rate, stocked at John Bell & Croyden in London. SAINT JŌ is in two of our holiday gift guides. The Complete Travel Set ($99) is in The Corporate & Travel Guide and the Brighten Serum ($90) is in The Beauty Guide. You can gift either one on its own or in The Frequent Flyer ($149) and The Glow ($189) boxes, both shipping before Christmas: womansplainpod.com/gift-guides We cover the margin fight that pushed her to go out on her own, why every bottle is numbered 1 through 5, earned media in Glamour, Cosmo and Forbes within six months, angel investors who came to her before revenue, a UK launch that started with one event connection, and only four returns on 5,000+ bottles. Allyse spoke on our Fashion & Beauty panel at the first Womansplain Summit last week and sent every speaker home with SAINT JŌ. The Womansplain Collective is open for 2027: founder matching, members-only dinners, and a ticket to next year’s Summit. womansplainpod.com/membership Find SAINT JŌ: shopsaintjo.com | IG @shop.saintjo | TikTok @shop.saintjo Find Womansplain: IG @womansplainpod | [email protected] | womansplainpod.com/newsletter