189 | How I Built a £200K+ Coaching Business Around My Life

What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it? This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough. Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress. In this episode: 00:00 – The Coaching Income Reality 02:30 – How My Business Started 04:20 – £0 to My First £25K 06:00 – What Changed My Growth 08:00 – A Realistic Income Timeline 12:20 – Building From Financial Stability 15:10 – What Speeds Up Your Growth 18:40 – Business or Hobby? “The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo Lott Your next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards. And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going. Useful Links CEO Scorecard Quiz Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.