192 | Launching vs Evergreen: How to Get Coaching Clients Consistently

Imagine spending weeks preparing a launch, attracting over 100 people to your free challenge, and making just one sale. That’s exactly what happened to Joanna Lott when she first launched her coaching programme. Five years later, that same programme has generated over £500,000 in revenue, without the pressure of constantly launching. In this episode, Jo shares why she moved away from traditional launches and built an evergreen business model that allows clients to join throughout the year. Jo also explores when launching does make sense and shares five questions to help you decide which approach is right for your coaching business. Timestamps 00:00 - 100 Sign-Ups, One Sale 02:35 - Why Free Doesn’t Mean Ready to Buy 03:30 - Moving to an Evergreen Model 05:20 - How Evergreen Marketing Works 07:00 - When Launching Makes Sense 08:20 - Five Questions to Ask Yourself 10:45 - Building a Sustainable Coaching Business The most effective marketing strategy isn’t necessarily the one that creates the biggest buzz. It’s the one you can sustain, that builds trust with your audience and helps the right clients find you. Want to attract more paying coaching clients without relying on constant launches? Jo shares a free video training, How to secure more coaching clients' free training, to help you take practical steps towards building a sustainable coaching business. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.